Your Time and Talent. What’s It Worth?

I speak with consultant and coach Ted Leonhardt about smart marketing and negotiating strategies that will help you earn what you deserve

Illustrations by Ted Leonhardt

What is the RIGHT way to attract clients? The right person to ask is Ted Leonhardt.

Photo of Ted by Mike Folden
  1. “First, how did you hear about me? What was it that prompted you to call?”

You want to know if someone referred you or if they are responding to your outbound messaging.

Referrals can be extremely powerful. If the referral was to you only, that is very differentiating. Asking reminds the prospect of that.

My career is designing and writing about design. Here, I can write about lots of things. My short fiction attempts to capture and evoke past moments in time.

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