Member-only story
Your Time and Talent. What’s It Worth?
I speak with consultant and coach Ted Leonhardt about smart marketing and negotiating strategies that will help you earn what you deserve
A true story: In my quest to find the right kind of clients — organizations with interesting projects and good budgets — I redesigned my website and posted about it. Instead of calls from prospective clients, the response was a barrage of emails from a well-known web provider offering “free consulting by top marketing experts.”
After about the 200th email, I broke down and dialed the 800 number. What were they really offering?
The friendly salesperson asked a few questions and then recommended a Facebook business profile page. Really? He assured me that clients for high-end design services are looking for designers on Facebook. Really? And that for only $199 a month (cancel any time, money-back guarantee), they would create an awesome Facebook business profile page for my firm. Not only that, included in the cost was an ad campaign that would put me directly in front of targeted decision-makers including CEOs and communications directors. I took the bait and sent them my credit card number and ten images.
