David Carson’s New Direction

Not just the branding, the product itself.

A worthy bottle. $1,300 $HKD = approximately $165 USD.

In the middle of the night, searching for something to eat in an Omicron-empty Hong Kong airport, I finally came across an open duty-free shop where, front and center, the words The MACALLAN David Carson Concept №3 in black type in a white rectangle jumped out of a painterly collage of images. Was I hallucinating? Could this display, this…